The best PPC marketing agency will save you time and money while increasing your ROI. But how do you find the right one? Here are five tips to get you started with choosing the best PPC Company for your business.
1) What Will They Do?
What will a company do for you? The answer is simple: They’ll create, manage and optimize your paid search marketing campaigns. This may seem like a tall order but your PPC Company will have several experts dedicated to creating powerful ads, building high-converting landing pages and defining actionable conversion funnels. All of these elements will help you generate qualified leads and sales—and that’s ultimately what every successful business wants.
2) Don’t Pay Per Month, Pay By Results
Some PPC companies base their fees on a monthly subscription, but unless you’re running an extremely high-traffic campaign that requires daily optimization, you should avoid them. Instead, look for an agency that charges by results—in other words, one that will only charge you when it helps you see positive ROI. Such agencies are more likely to deliver meaningful improvements because they want to show their worth to you every month. And even if they don’t produce results in your favor after several months of work, odds are good that they won’t leave a bad taste in your mouth before moving on to another client.
3) Use a Referral Program as Leverage
If you have a friend who works at a digital marketing agency, use them as leverage to negotiate your fees. Digital agencies compete against each other constantly, so even if they don’t offer referral fees to their employees it’s likely that they’ll be willing to make up for it in another way. For example, one of my clients offered me extra services at no cost in exchange for signing on with his company instead of working with an outside firm. When you know a digital marketing agency personally, chances are good that there will be wiggle room in their price structure. The more personalized your service is, and the more exclusive an arrangement you can come to terms on, the more money there will be left over when all is said and done.
4) Verify Their Process
It’s one thing to hire a company; it’s another to hire someone who is going to do what you need done and exceed your expectations. When you find an agency, make sure they’re experts in your particular niche, industry or service area. A general agency might be able to guide you through an initial campaign. But if they don’t know exactly what needs to done in order for your campaign to work (or not work). You might be wasting both their time and yours. You need a team that knows how things are done so they can take your business from start-up mode into high gear.
5) Do Your Research
Like any professional service, a quality PPC marketing agency can be hard to find. When searching for a reputable agency. Make sure to do your research on several different factors: First, ask people you trust. Have they worked with an agency before? what did they think of it? Your co-workers may have contacts or colleagues who’ve had positive experiences with agencies in your area that they can recommend. You should also look at online reviews and read up on online forums where other people discuss their experiences working with different firms. Next, consider researching specific agencies in your area. Are there local companies that others seem to prefer? How long have they been in business? Do they provide references and case studies of previous work they’ve done?
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