It is now very important for a brand to focus on creating sustainable packaging. This is because the negative impacts of careless packaging have become popular. Many environmentally-friendly shoppers opt for brands that are “green.” Whatever type of packaging you choose, you should try and create it in a sustainable way. This is true for rigid boxes as well. You can make these in an eco-friendly single-color way. These can protect the product and can allow it to stand out as well.
The following is a guide on how to do this:
What Are Rigid Boxes?
Let us start by explaining what these boxes are. They tend to be solid paper-based box that has high thickness chipboard. A brand wraps them with decorative specialty paper. Businesses usually use the packaging for presentation as well as display pieces within retail stores.
A brand can focus on creating a unique rigid box design that will allow the packaging to stand out. You can opt for fine lines, embossed, debossed, as well as silk finishing, along with different coating choices when you choose these boxes.
The Right Material For Packaging
If you are planning to create eco-friendly packaging, you will need to choose the right packaging material for the box. It should be recyclable, renewable, reusable, and biodegradable. These boxes are sustainable as they do not lie around polluting landfills. They will probably not go into water bodies as well.
Some options you can select for custom rigid boxes are cardboard, corrugated cardboard, and Kraft. The box you will get will be “green” and also strong. Printing on these boxes is easy as well.
No Wastage Of Packaging Material
Eco-friendly packaging is the one that does not waste any packaging material. The boxes are a perfect size and shape for this purpose. For instance, if the box is large, the brand ends up wasting packaging material that they do not require. The box will be heavier and so transportation expenses will even be more. In a large box, the product can even move around, and damage can occur to it.
If you get a unique shape that is not good for the product, you can end up with one that has extra packaging material as well. Therefore it is necessary that luxury packaging be the right size and shape if it is to be environmentally friendly.
The box design is such that it is well made. You can include custom inserts that protect your items even more. A packaging supplier constructs the walls of the boxes with strong, high quality, as well as a secure fitting lid. This, therefore, helps you get the right strength box.
Less Transportation Of Boxes
The ” green ” packaging requires less transportation and use of natural resources. You can choose to get wholesale boxes here. When the packaging is the right size and shape, it will probably take up less room as well.
Importance Of Color Psychology For Designing Rigid Boxes
When a brand wishes to create one-color packaging, it is a good idea to find out what different colors mean. You must research color psychology here. This assists you in choosing the right color for the packaging. You can select the one that will highlight the message of your brand and product.
For example, if a brand wants to show consumers that they are a high-class one, they can choose colors like black and gold for luxury rigid boxes. If you are giving the impression that you care about the environment, you can choose colors like green and brown. White signifies innocence and purity, so if you want to highlight this, select this color.
Increase Brand Awareness
When designing the packaging, you should be increasing brand awareness as well. If you have a brand color, use it on the packaging. It will help customers recognize that the product is from your brand. Also, include a brand logo on the luxury packaging. This logo helps allow a brand to look professional and also helps shoppers recognize your products.
You can include the contact details of your company on the packaging also to help shoppers contact you. This will be your company’s address, contact number, email address, social media links, website, etc.
Design To Attract
It is important that your packaging be able to attract the consumer base. It needs to stand out to them in a store. You need to design it accordingly. People must notice it. This is true for the single color option as well.
If you are trying to attract ladies with an elegant product in custom rigid boxes, you will focus on designing the packaging in a sophisticated way. You can choose a chic color here.
You can get ideas on how to design the box by looking at what the competition does. This can help you make something that is trending but also unique at the same time. You can consider the colors that are trending as well. Choose eco-friendly ink, like water-based and soy-based ink as well.
From the above, you can see that eco-friendly single-color rigid boxes can make a product stand out. This is when you design them properly. You need to select packaging material that will not pose a threat to the environment. Avoid using non-renewable natural resources when it comes to the packaging material and even printing of the box. It should be the right size and shape. You need to design the box allowing it to be able to stand out. Make sure it can give a good impression of your brand so that shoppers will want to buy from it.