If the packaging design of your game is not yet complete, then you are not yet selling game boxes. A great box can help do the work for you by telling people what’s inside and what to expect, just like an excellent cover art will make them want to buy it. A great title is like a bump on the spine, shaking people out of their lethargy and inspiring them to pick up your game and give it a try.
This article aims to explore how you can use the boxes that come with your game (and to some extent those you design), to create the next generation of space in which your game can be sold.
The delivery system for games is always the same: A cardboard box packed with games and instructions, held together by two pieces of tape.
Custom Boxes Help Grow your Business
The first thing people do when they open up a game is to look at the box. As most game designers know, this is easier said than done.
When you have produced a retail box for your game and it looks good, it will help sell more games. But how? How will looking at the actual box affect how people feel about your game?
Think of all the things that help you sell a product: The spines of books, for example, are important because they tell people what to expect from their read.
Suitable Material for the Boxes of Games
The material of the box for your games will not be as robust as the one for a book. But that does not mean that you cannot construct your own game boxes. You do not need to use cardboard to make a box but you can use corrugated fiberboard (CFR) instead as this material is stronger, lighter and more durable than cardboard.
1: Cardboard Material
^ This box features a cardboard material.
This box will not be heavy, so you can easily take it around with you.
2: Box Material
* This box features a wooden material and has been sealed to prevent breaking before shipping. The lock is not visible on this particular picture of the product, but the lock will be on the front of the box.
This product will be heavier than the cardboard one.
3: The material of a game
* This box features a plastic material and has been sealed to prevent breaking before shipping. The lock is not visible on this particular picture of the product, but the lock will be on the front of the box.
Profitable Features of These Materials
This is where the cardboard material being lighter and the plastic being more durable come in handy. The cardboard is very light but it also does not have a lock, which means that there is only one way to open it for you as long as you know what you’re doing.
The box and its contents will be locked by putting something between the panels on the top, but this makes a problem if somebody learns your secret, so it would be better to use a lock on the side.
This plastic material cannot break or crack easily and is also very light compared to other materials.
Give Customers a Glimpse of the Product by Using Boxes with Window
A window on the box to see what’s inside will give customer an idea of what they can expect to get before they buy.
This window lets you see exactly what is in the box, so there won’t be any surprises.
Ease For Retailers:
Sharing your product with a retailer is a great way to spread the word about your game but also helps to reduce wasted product. Retailers purchase products in bulk and they can easily sell these boxes on consignment or even return them to the manufacturer.