SEO audit is a process with the help of which you can find out about your website and how search engine friendly your website is. SEO Audit will check your website manually and you will get to know about the areas which you need to improve in your website so that your website performance in search engines will improve.
There are many small business SEO packages available through which you can boost your website ranking and also it will help you in growing your business.
Why audit your website?
Website audit (Search Engine Optimization Audit) is important because of many reasons. First of all, if you do a website SEO audit then you will know about those areas of your website that have any problems and you can take some action to rectify them. And secondly, the SEO audit keeps your website up to date with the latest developed search marketing.
Whatever things you improve in the audit, it has only one motive: how you should improve your ranking.
- Technical Analysis
In SEO Audit, the first thing that you have to do is whether your website is working properly or not. You can do the work with the help of technical SEO. Technical analysis helps you with different things which have been categorized in the group given below.
As the name suggests, accessibility is linked to Google and the ability of the user to access the website. If your user is not able to access your website, then putting content on your website is useless. The first thing you need to do to maintain your accessibility is the robots.txt file and the robot’s meta tags.
If you have performed the first step correctly, you will now have to perform the indexing task. Both accessibility and indexability are very important for your pages to be visible to the user.
You remember that accessibility means that the crawler can access your website and indexability means that once the crawler reaches the pages, they are present in the search engines.
- Delete “Zombie Pages”
Most sites show up to 50% more indexed pages than their pages, and these extra pages are called “zombie pages”. If you delete these “zombie pages” then organic traffic to your site will increase. If you delete “zombie pages”, it makes your SEO audit easier, because the fewer pages, the fewer will be the error on your website.
- Check if your site is mobile-friendly
A very important factor in SEO is that your site is mobile-friendly. It is important for your site to be mobile-friendly because of two reasons.
First, 60% of searches on Google come from mobile devices. And secondly, Google has started doing it with its mobile-first algorithm.
- Check Organic Traffic
Now is the time to find out how much organic traffic is on your site. Go to Google Analytics to find out the traffic.
- Improve On-Page SEO
After doing the technical audit, now your next step is on-page SEO. In this step, you have to deal with the content of your blog or website. On-page SEO is an important part of an SEO audit. The goal of on-page SEO is to understand the content of your website for the search engine.
In on-page optimization, you have to optimize the titles description of the pages of your blog. Apart from this, you also have to keep your content SEO friendly.
- Keyword Rank Tracking
Now is the time to track your site’s ranking in search engines. You will find many rank tracking tools on the internet. But SEMrush is the best option among them.
SEMrush, one of the best options among all rank tracker tools is because it not only tracks your given keywords but also automatically tells the keywords of your website for which your site is ranking.
- Analyze Backlinks
Backlinks are an important factor in SEO. In fact, a backlink is more important for SEO than any other factor. That’s why you have to analyze your backlink profile to know what type of backlinks are on your site. For this, you can use any backlink analysis tool like Ahrefs, Majestic SEO, or Moz. You can analyze your backlinks by entering your home page with these tools.
- Fix broken links
Broken links are not considered good for user experience, so if you have broken links on your website, it hurts your website’s SEO score. To protect your site from broken links, first of all, find the broken links on your website. You will find this report in the “Index Report” of Google Search Console.
- Competitor Analysis
Now is the time to spy on your competitors. To spy on your competitor, you first need to know their best keywords. You can easily know the best keywords of your competitor with the help of SEMrush.
- Better Content
In the first step, you get to know that if you do not have time to optimize all your content, then select some of your important pages and start SEO for real estate investors. Now in this step, you should improve the content of those selected pages.
- Optimize for UX signals
If you want to rank in Google, then you have to optimize for UX signals. In other words, you have to make your content user happy. If users are not happy with your content, then it is difficult for you to rank on Google.
Now you are well aware of the things that you should keep in mind. If you are wondering how you can handle everything by yourself then don’t worry because you can hire professionals to do all the work with full efficiency.