Organic Search is the new black these days. It’s the future of search and Google has made it clear that it’s where the future of search is going. That said, it can be challenging to keep up with all the guidelines and changes that Google rolls out with their search algorithm. Many businesses don’t know what to do and many top SEO agencies have fallen by the wayside. If your business isn’t ranking well for important keywords, it might be time to look into a new strategy. On Page SEO. On page SEO is one of the easiest ways to improve your ranking in search results. While some of the tricks used by top SEO agencies may seem too complicated, there are many simpler on page SEO strategies that you can use to boost your rankings. Let’s take a look at some of the most effective on page SEO strategies that top SEO agencies like Miron Digital use.
High quality content
If you’ve ever been to a chiropractor, you might have noticed that they have a lot of very helpful articles about their profession on their website. Because chiropractors are in such high demand, there are a lot of great keywords for them to rank for. So instead of just trying to rank for the exact keyword, a good SEO strategy would be to find the top keywords related to your niche and add relevant, helpful content. You can also choose to create a series of posts instead of just one article. This will help you generate more organic search traffic and make your site easier to find in Google search results.
Schema markup
One important step in keeping your website healthy and making it rank well in search results is to have the right amount of schema markup. Google and other search engines are looking at your site’s content to see what kind of information you include about your products or services. If you have incorrect schema markup, the search engine may see your site as a spam site and not approve your content. It’s important to make sure that your site is giving Google all the relevant information it needs to rank your site as high as possible. One way to make sure you are keeping your schema markup in line is to use a website audit tool. A website audit tool can help you identify any issues with your website, especially any issues with your markup.
Use synonyms
One of the biggest mistakes that business owners make is trying to rank for too many keywords at once. While it’s good to have a few overall keywords, you should also be targeting other closely related keywords that help you boost your overall CTR. One way to do this is to target synonyms for those broader keywords. For example, if you are an engineering business and want to boost your overall CTR, you might also target “engineering services” and try to boost this as well.
Avoid keyword stuffing
Another big mistake that businesses make is trying to rank for too many keywords using very little content. Google has been cracking down on keyword stuffing for a while now and you can lose a lot of Google traffic over this mistake. Not only does keyword stuffing decrease your overall rankings, it also makes it harder for Google to understand your content and approve your site as spam. When you are writing your content, try to avoid including keywords that are not part of the topic of your content. You can also look at the top keywords for your niche to make sure you are avoiding these and other similar keywords.
Link building
A strong and consistent backlink strategy is one of the most crucial things you can do to boost your overall rankings in Google. Backlinks are what make Google rank your site and keep their algorithms updated. Simply having a high volume of backlinks is not enough. You need to make sure that each link is high quality and targeted correctly. A good SEO agency will know exactly how to pick the right target keywords and which link options will work best.
Conclusion
On page SEO is one of the easiest ways to improve your ranking in search results. While some of the tricks used by top SEO agencies may seem too complicated, there are many simpler on page SEO strategies that you can use to boost your rankings. If your business isn’t ranking well for important keywords, it might be time to look into a new strategy. While high quality content and consistent link building are important, they are also simple to implement.
